Mid-range GPUs Face Price Hikes Amid Ongoing Memory Crisis
Mid-range GPUs have largely dodged the memory crisis, but not for much longer
Xda-developers
Image: Xda-developers
Mid-range graphics processing units (GPUs) are experiencing significant price increases due to rising VRAM costs driven by AI demand. While previously unaffected, models like the RTX 5070 and RX 9070 XT are now priced 10-30% above MSRP, prompting gamers to consider purchasing sooner rather than later.
- 01VRAM prices have surged, now comprising 80% of GPU manufacturing costs, up from 30-40%.
- 02Mid-range GPUs like the RTX 5060 Ti and RTX 5070 are now 15-30% over MSRP due to the memory crisis.
- 03High-end GPUs have seen price hikes of up to 110%, affecting overall market dynamics.
- 04The AI boom has shifted production focus to high-margin GPUs, leaving mid-range options increasingly scarce.
- 05Experts suggest buying mid-range GPUs now before prices rise further, as the situation is expected to worsen.
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The ongoing memory crisis, exacerbated by unprecedented demand from AI companies, is now impacting mid-range graphics processing units (GPUs) after initially sparing them. Prices for mid-range models like the RTX 5070 and RX 9070 XT have surged, with increases ranging from 10% to 30% above their manufacturer's suggested retail price (MSRP). The crisis stems from skyrocketing VRAM costs, which now account for 80% of the manufacturing expenses for many GPUs. As manufacturers prioritize high-margin, high-end models, the availability of mid-range GPUs is dwindling, leading to further price hikes. For instance, the RTX 5070 is currently priced around $630, while the RX 9070 XT is available for about $700. With predictions that the situation will not improve until at least 2028, experts advise gamers to consider purchasing mid-range GPUs sooner rather than later to avoid even steeper prices in the future.
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The rising costs of mid-range GPUs are affecting gamers' ability to upgrade their systems, potentially delaying purchases and impacting the overall PC building market.
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