Bengal Health Units to Rebrand as 'Ayushman Arogya Mandir' with New Colors
With yellow-&-brown shades, health units set to be called ‘Ayushman Arogya Mandir’
Image: The Times Of India
Health and wellness centers in West Bengal, previously known as 'Suswasthya Kendra,' will be rebranded as 'Ayushman Arogya Mandir' (AAM) and painted in metallic yellow and ethnic brown. This change, mandated by the National Health Mission, aims to standardize health units across India and improve public health services.
- 01The rebranding will affect 10,652 health units across West Bengal, including 400 urban primary health centers.
- 02The previous government resisted the rebranding for over two years, despite a directive from the health ministry in November 2023.
- 03The new branding guidelines include displaying six emblems of Ayushman Bharat and the National Health Mission.
- 04The Chittaranjan National Cancer Institute's buildings have been painted in the new colors, but officials clarified this was unrelated to the AAM branding.
- 05The previous administration objected to the term 'mandir' in the branding, which delayed the rebranding process.
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In West Bengal, health and wellness centers, formerly known as 'Suswasthya Kendra,' will now be rebranded as 'Ayushman Arogya Mandir' (AAM). This initiative, mandated by the National Health Mission (NHM), involves painting the facilities in metallic yellow and ethnic brown. The chief municipal health officer of Kolkata and district health officers have been instructed to implement these changes, which also include displaying the six emblems of Ayushman Bharat and NHM. The state has 10,652 health units, including over 400 urban primary health centers, which are vital for public health initiatives like screening for non-communicable diseases and maternal health. The previous government resisted this rebranding for over two years, despite a directive from the health ministry in November 2023. The delay was partly due to objections regarding the term 'mandir.' Recently, buildings at the Chittaranjan National Cancer Institute's Hazra campus were painted in the mandated colors, although officials stated this was unrelated to the AAM branding.
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The rebranding aims to standardize health services in West Bengal, enhancing public health initiatives and improving access to healthcare.
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