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Celebrating a Decade of Fashion Empowerment in South Wales
Pompoms to Alexander McQueen: 10 years of Valley girls in fashion spotlight
Image: The Bbc
A retrospective exhibition titled 'It's Called Ffashiwn!' at National Museum Cardiff marks ten years of a project that empowers young women in the Valleys of South Wales through fashion. Founded by artists Charlotte James and Clémentine Schneidermann, the initiative has provided free workshops and opportunities to collaborate with renowned brands like Alexander McQueen, transforming the participants' lives and perspectives on the fashion industry.
- 01The project began as a one-off photoshoot in 2015 but evolved into a decade-long initiative involving various workshops and collaborations.
- 02Participants, including Nia Day, learned practical skills such as sewing and photography, fostering confidence and creativity.
- 03The collaboration with Alexander McQueen in 2020 allowed participants to adapt designer dresses, enhancing their engagement with high fashion.
- 04The exhibition aims to highlight the contributions of working-class women in the fashion industry, showcasing their stories and talents.
- 05The project has opened doors for young women to pursue careers in fashion, with many participants now considering formal education in the field.
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The exhibition 'It's Called Ffashiwn!' at the National Museum Cardiff celebrates ten years of a transformative project aimed at empowering young women in the Valleys of South Wales through fashion and photography. Initiated by artists Charlotte James and Clémentine Schneidermann, the project began in 2015 with a single photoshoot but quickly expanded into a comprehensive program offering free workshops in design, sewing, and photography. Participants, including Nia Day, have developed skills and confidence, culminating in collaborations with prestigious brands like Alexander McQueen. The project emphasizes inclusivity, allowing participants to take an active role in shaping their fashion narratives. The retrospective not only showcases their work but also highlights the often-overlooked contributions of working-class women to the fashion industry. As the exhibition runs until April 2027, it serves as a reminder of the potential within communities and the importance of accessible arts education.
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The project has significantly influenced the lives of young women in the Valleys, providing them with skills and opportunities in the fashion industry.
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