AI Transforms Tax Consulting at Big Four Firms in India
At Big 4 firms, AI is starting to reshape the tax profession
Image: The Economic Times
The Indian branches of the Big Four accounting firms are rapidly integrating artificial intelligence (AI) into their tax practices, significantly enhancing efficiency. With high adoption rates, AI is reshaping workflows, enabling faster research, and allowing tax professionals to focus on complex advisory roles.
- 01At PwC India, around 1,500 employees generate over 10,000 AI queries daily.
- 02Deloitte India reports that up to 50% of its tax team utilizes proprietary AI tools.
- 03EY India has more than 75% of its tax professionals regularly using AI in their work.
- 04AI is enabling tax associates to produce comprehensive drafts much faster than traditional methods.
- 05The traditional model of adding junior staff for tax research is shifting as AI automates many tasks.
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In India, the Big Four accounting firms—PwC, Deloitte, EY, and KPMG—are leveraging artificial intelligence (AI) to revolutionize their tax consulting practices. The adoption of AI is particularly high, with firms redesigning workflows to enhance efficiency in navigating complex tax regulations such as Goods and Services Tax (GST) and customs duties. For instance, PwC India reports that approximately 1,500 employees generate over 10,000 AI queries daily. Deloitte India has about 50% of its tax team using AI tools, while EY India boasts that over 75% of its tax professionals employ these technologies regularly. This integration allows tax associates to complete research that previously took days in mere hours, enabling them to focus on higher-level advisory tasks. Experts believe that India's dynamic tax landscape, characterized by high transaction volumes and frequent regulatory changes, makes it an ideal testing ground for AI in tax. As AI automates routine tasks, firms are shifting from traditional staffing models, aiming for revenue growth without proportional increases in headcount.
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The integration of AI in tax consulting is expected to enhance efficiency and service delivery in the Indian tax landscape.
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