Marks and Spencer (M&S) has announced a significant expansion of its frozen food range, set to double the offerings with 47 new products aimed at families and larger shopping trips. This initiative includes 34 brand new and 12 upgraded ice creams and ice lollies, featuring unique flavors such as olive oil and pistachio, as well as kid-friendly options like fruit juice and milk lollies. In the past year, M&S has already introduced 31 new frozen items, including its Only 3 Ingredients Meatballs and Burgers. The decision to expand comes as families represented a substantial portion of M&S's new customers, with families making up a quarter of the UK's frozen food sales. To support this growth, M&S plans to increase freezer space in its stores by more than 25%. M&S Food Managing Director Alex Freudmann emphasized the importance of catering to families and enhancing the relevance of their weekly shopping experience, particularly in the frozen food category.