Marks and Spencer Expands Frozen Food Line with 47 New Products
M&S makes major change to food range - 47 new products

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Marks and Spencer (M&S) plans to double its frozen food range by introducing 47 new products, including various ice creams and lollies, to attract families and encourage larger shopping trips. The expansion includes a 25% increase in freezer space across stores to accommodate the new offerings.
- 01M&S is launching 47 new products in its frozen food range, including 34 new and 12 upgraded ice creams.
- 02New flavors include olive oil and pistachio, alongside children's fruit juice and milk lollies.
- 03The retailer aims to attract more families, who accounted for nearly half of the 802,000 new customers last year.
- 04M&S will expand its frozen food freezer space by over 25% in response to increased demand.
- 05The initiative is part of M&S's strategy to make the weekly shop more relevant to families.
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Marks and Spencer (M&S) has announced a significant expansion of its frozen food range, set to double the offerings with 47 new products aimed at families and larger shopping trips. This initiative includes 34 brand new and 12 upgraded ice creams and ice lollies, featuring unique flavors such as olive oil and pistachio, as well as kid-friendly options like fruit juice and milk lollies. In the past year, M&S has already introduced 31 new frozen items, including its Only 3 Ingredients Meatballs and Burgers. The decision to expand comes as families represented a substantial portion of M&S's new customers, with families making up a quarter of the UK's frozen food sales. To support this growth, M&S plans to increase freezer space in its stores by more than 25%. M&S Food Managing Director Alex Freudmann emphasized the importance of catering to families and enhancing the relevance of their weekly shopping experience, particularly in the frozen food category.
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The expansion of M&S's frozen food range will provide more options for families, potentially influencing their shopping habits and increasing foot traffic to stores.
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