Sanjeevani's 'Pink Tag Project' Earns Silver at 2026 Clio Health Awards
‘The Pink Tag Project’ Initiative By Sanjeevani-United Against Cancer Wins Silver At 2026 Clio Health Awards
News 18
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Sanjeevani: United Against Cancer, an initiative by Federal Bank Hormis Memorial Foundation and Network18, received a Silver at the 2026 Clio Health Awards for its innovative 'Pink Tag Project,' aimed at breast cancer awareness in India. The initiative encourages women to engage in self-examination through a discreet pink tag in clothing.
- 01The Pink Tag Project is a breast cancer awareness initiative that integrates a pink tag into women's clothing, prompting self-examination.
- 02Sanjeevani's initiative won Silver at the 2026 Clio Health Awards, recognized for its creative impact in health communication.
- 03The campaign was developed in partnership with Tata Trusts and aims to make breast cancer awareness a habitual practice among women.
- 04Over 70% of breast cancer cases in India are detected late, highlighting the project's urgency and importance.
- 05The initiative has expanded from grassroots efforts to mainstream fashion, with D2C label Suta incorporating the pink tag into its products.
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Sanjeevani: United Against Cancer, a collaboration between the Federal Bank Hormis Memorial Foundation and Network18, has been awarded Silver at the 2026 Clio Health Awards for its innovative 'Pink Tag Project.' This initiative focuses on breast cancer awareness by embedding a discreet pink tag into women's clothing, encouraging self-examination during personal moments. With over 70% of breast cancer cases in India diagnosed late, the project aims to foster awareness as a daily habit rather than a one-time campaign. The Clio Health Awards, known for recognizing excellence in health communication, highlighted the project's holistic approach, which includes community engagement and partnerships with brands like Suta. The initiative not only raises awareness but also supports rural livelihoods, making it a comprehensive movement in the fight against breast cancer.
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The Pink Tag Project is designed to improve breast cancer detection rates among women in India by promoting self-examination.
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