The Food and Drug Administration (FDA) has authorized the sale and marketing of specific fruit-flavored vapes from GLASthe, a company based in Los Angeles, California. This marks the first time the FDA has approved fruit-flavored electronic cigarettes intended for adult smokers, shifting from its previous focus on tobacco or menthol flavors. Jacob Hardrath, the manager of Knuckleheads Wellness, a vape shop in Milwaukee, Wisconsin, expressed optimism about the decision, stating it could significantly benefit small businesses that had to limit their vape selections due to state regulations. He believes that the availability of these flavored products may encourage smokers to choose vaping over traditional cigarettes. However, David Baupre, president of Wisconsinites for Alternatives to Smoking and Tobacco (WISCOFAST), noted that the approval is limited, encompassing only four products in a market serving millions of smokers. While some industry advocates support the decision, public health organizations, including the American Lung Association, have raised concerns about the potential for these products to attract youth. Molly Collins, the organization's Director of Advocacy in Wisconsin, criticized the FDA for reversing its stance on flavored e-cigarettes despite evidence of their risks to young people.