PepsiCo is set to transform its beverage portfolio in India, aiming for 90-100% of its products to be zero-sugar or mid-calorie by 2030, up from 55-60% currently. This strategic shift is part of a broader plan to cater to changing consumer preferences and is backed by a substantial investment of ₹5,700 crore (approximately $685 million USD) aimed at expanding capacity and enhancing digital capabilities. Jagrut Kotecha, PepsiCo's India and South Asia CEO, emphasized the importance of digital technology, noting that the company utilizes a WhatsApp-based consumer app called Pep Genie to gather insights. The investment will focus on both new and existing facilities, with India identified as a crucial market expected to contribute over 85% to PepsiCo's future growth. Kotecha also highlighted the need to adapt advertising strategies, shifting from traditional celebrity endorsements to digital content that engages consumers. Despite competition from local brands and geopolitical tensions, Kotecha remains optimistic about India's growth potential, attributing it to a self-consumption-driven economy.