A recent video from Pune Airport has gone viral, showcasing local food brands like Chitale Bandhu and Good Luck Cafe sharing space with international giants like Starbucks and Costa Coffee. The footage highlights a significant shift in the business landscape, where regional brands are gaining visibility in traditionally international-dominated spaces. The traveller who filmed the video noted that this change reflects a growing consumer preference for products that represent local culture and identity. He emphasized the importance for entrepreneurs to build a loyal customer base within their own communities before attempting to expand globally. Established in 1950, Chitale Bandhu has become a staple of Pune's culture, demonstrating how local brands can thrive through trust and community connection. The popularity of the video indicates a broader trend among Indian travelers who seek authentic experiences and flavors that resonate with their roots. This model of integrating local brands into airport offerings could pave the way for similar initiatives across India, providing regional businesses with greater exposure and opportunities for growth.