Meta has officially launched paid subscription plans for its popular platforms Instagram, Facebook, and WhatsApp. The new plans, Instagram Plus and Facebook Plus, are priced at $3.99 per month, while WhatsApp Plus is available for $2.99. These subscriptions provide users with enhanced features, including advanced analytics, the ability to see how many times their Stories have been rewatched, and options for profile customisation. Instagram Plus subscribers can also create unlimited audience lists and keep their Stories visible for longer than 24 hours. The rollout of these subscriptions is global, and Meta is developing additional plans aimed at businesses and creators. This move comes amid increasing investor scrutiny over Meta's substantial investments in artificial intelligence, which are projected to reach between $125 billion and $145 billion this year. Following the announcement, Meta's shares saw a nearly 3% increase. The company also plans to consolidate its various subscription offerings under a single brand called 'Meta One.'