The Trump administration is actively branding federal assets with President Donald Trump's name, a move that includes various public buildings, military ships, and currency. Notably, the US Institute of Peace was renamed to the Donald J. Trump US Institute of Peace in December 2025, making it the first federal building named after a sitting president. The John F. Kennedy Memorial Center for the Performing Arts has also been renamed to include Trump's name, although this change has sparked controversy regarding its legality. Additionally, the administration introduced 'Trump-class' battleships, with the USS Defiant being one of the first. The Treasury Department announced plans to include Trump's signature on future dollar bills, marking a significant milestone in his legacy as the country approaches its 250th anniversary. Other initiatives include the launch of TrumpRx.gov, a prescription drug savings website, and a tax-advantaged savings account for children named after the president. These branding efforts represent a stark contrast to previous administrations and are part of a broader strategy to enhance Trump's image within the federal government.