Apple is reportedly introducing a significant update to its Siri application, which will include an auto-deleting chat feature aimed at enhancing user privacy. According to Bloomberg's Mark Gurman, users will have the option to choose how long their chat logs are retained, with choices of 30 days, one year, or indefinitely. Additionally, users will be able to decide whether Siri continues conversations from previous interactions or starts a new chat each time. This update reflects Apple's longstanding commitment to user privacy, contrasting with many AI chatbots that utilize extensive personal data to improve their performance. While competitors like ChatGPT offer temporary chat modes, Apple believes that privacy protections should be fundamental rather than optional. This new Siri feature is expected to be unveiled at the upcoming Worldwide Developers Conference (WWDC) on June 8, 2026, marking a significant step in Apple's efforts to compete in the AI chatbot space while maintaining its privacy-first approach.