Vijay Deverakonda and Rashmika Mandanna's wedding on February 26, 2026, has become a cultural phenomenon, attracting immense attention on social media. Their wedding and honeymoon posts have set new records on Instagram, with the Manyavar post reaching 11.5 million likes, making it the most liked branded content globally. Additionally, their Airbnb campaign has garnered 9.1 million likes, ranking as the second most liked branded post on the platform. These milestones highlight the couple's strong connection with their audience and their ability to transform personal milestones into significant digital moments. Their achievements surpass previous benchmarks, including campaigns featuring global icons like Lionel Messi and Cristiano Ronaldo, showcasing the rising power of Indian celebrities in the digital landscape. The couple's journey from a celebrated wedding to record-breaking brand engagement reflects the effective integration of emotional storytelling and brand visibility, resonating with fans beyond regional boundaries. With these impressive statistics, Vijay and Rashmika have further solidified their global appeal, making their wedding one of the most significant cultural events of the year.