In a significant move to bolster rural economies and empower women, Megha Jain, the District Magistrate of Unakoti, Tripura, highlighted the necessity of establishing strong market connections for products created by Self-Help Groups (SHGs) during a recent Buyer-Seller Meet. The event, organized by the Unakoti District Mission Management Unit of the Tripura Rural Livelihood Mission (TRLM), gathered SHG representatives from Kailashahar and Kumarghat subdivisions, local traders, and district officials. Jain praised the diverse range of quality products made by SHG women, including soaps, green tea, and eco-friendly bags, and emphasized that true empowerment comes from accessing sustainable markets. She urged local businesses to support these initiatives by offering SHG products in their retail outlets. Additionally, Tripura's Governor, Indra Sena Reddy Nallu, previously contributed to SHG development by distributing ducklings to women members, furthering the mission's goal of enhancing rural livelihoods and income generation.