Shares of Victoria's Secret experienced a remarkable surge, jumping nearly 50% to a record high of $81.28, following the company's strong earnings report. The stock was last trading at $75.61. Victoria's Secret has updated its fiscal year 2026 net sales forecast to between $7.03 billion and $7.13 billion, significantly higher than previous estimates. Additionally, the retailer raised its predictions for annual adjusted operating income to $550 million-$580 million, up from $430 million-$460 million. The company's adjusted profit of 60 cents per share doubled analysts' expectations of 30 cents. This growth is attributed to double-digit quarterly revenue increases, lower tariff costs, and a shift in consumer behavior towards full-price purchases. CEO Hillary Super is steering the brand back to its roots by reviving its iconic runway show and focusing on its 'sexy' image. Despite challenges from changing beauty standards and competition, Victoria's Secret aims to attract a new generation of shoppers while leveraging its extensive mall presence.