DBS Bank India Introduces DBS Aspire for Emerging Affluent Customers
DBS Bank India launches relationship banking for globally-mobile, emerging affluent Indians
The Economic Times
Image: The Economic Times
DBS Bank India has launched DBS Aspire, a new banking proposition targeting the emerging affluent segment with a total relationship value of ₹10 lakh (approximately $12,000 USD). This service includes a signature debit card, zero charges on banking transactions, and a competitive interest rate of 5% on savings, catering to the needs of globally-mobile individuals.
- 01DBS Aspire targets clients with a total relationship value of ₹10 lakh or a minimum monthly balance of ₹2 lakh.
- 02The offering includes zero forex mark-up on international spends and access to a dedicated relationship manager.
- 03Customers can earn a competitive interest rate of 5% per annum on savings between ₹2 lakh and ₹50 lakh.
- 04DBS Aspire aims to serve the underserved emerging affluent segment in India.
- 05The proposition is designed to align with the lifestyles of digitally-savvy, well-travelled individuals.
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DBS Bank India has launched DBS Aspire, a banking proposition aimed at the emerging affluent segment, defined as clients with a total relationship value of ₹10 lakh (approximately $12,000 USD) or a minimum monthly savings account balance of ₹2 lakh. This offering includes a signature Aspire debit card and is tailored for individuals who are increasingly mobile and value-driven. Key features of DBS Aspire include zero forex mark-up on international spending and zero charges on all banking transactions. Additionally, customers can benefit from a competitive interest rate of 5% per annum on savings account balances ranging from ₹2 lakh to ₹50 lakh. Ambuj Chandna, Managing Director and Head of Consumer Banking Group at DBS Bank India, emphasized the gap in the market for this segment, which has been underserved by traditional banking services. DBS Aspire aims to provide relationship-led banking with advanced digital capabilities, supporting customers as they grow their wealth and financial goals evolve.
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DBS Aspire provides emerging affluent individuals with tailored banking solutions, enabling them to manage their finances more effectively as they accumulate wealth. This service could potentially enhance their banking experience and financial growth.
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