Psychological scientists are sounding the alarm on the escalating issue of fraud, which is now one of the most prevalent crimes globally. In the latest issue of *Psychological Science in the Public Interest*, co-authors Yaniv Hanoch (University of Wolverhampton) and colleagues highlight alarming statistics, revealing that scams constitute 40% of all reported crimes in the UK and that nearly half of the global population faces scam solicitations weekly. The financial toll of these scams is staggering, estimated at over $5 trillion USD annually, comparable to the combined budgets of Germany, France, Italy, and the UK for 2024. Despite the widespread impact, victims often do not report fraud, with nearly 90% remaining silent. The authors emphasize the need for a collaborative approach to combat this issue, calling on psychologists to play a crucial role in understanding and mitigating fraud. In a related commentary, researchers Jacob Stanley and David Smith of Temple University stress the importance of studying scams in real-time to grasp the evolving nature of vulnerability in the digital age. They argue for a deeper exploration of how individuals and technologies interact to create opportunities for exploitation.