Dua Lipa, the British singer, has initiated a $15 million lawsuit against Samsung Electronics, accusing the company of using her image without consent to promote their televisions. In a statement to Billboard, Samsung explained that Lipa's image was utilized in 2025 as part of a marketing campaign related to content from their streaming service, Samsung TV Plus. They asserted that they received explicit permission from a content partner before using her likeness. The lawsuit claims that Lipa's image was prominently featured in a mass marketing campaign without her knowledge or approval, emphasizing that she would not have consented to such use. Public reactions on social media reflect a mix of support for Lipa and criticism of corporate practices regarding image rights, with many arguing that if a major company can exploit a celebrity's likeness, ordinary individuals are at even greater risk of having their rights overlooked.