Felicia Launches Healthy Pasta Brand in Canada with Major Retail Expansion
Felicia sets a New Standard for the “Better-for-You” Pasta Market with Canadian Launch
Financial Post
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Felicia, Italy's leading healthy pasta brand, is expanding into Canada with a new production facility in London, Ontario. The brand aims to meet the demand for better-for-you pasta with a focus on taste and texture, backed by a $55 million investment and plans to produce up to 15,000 tonnes annually.
- 01Felicia is entering the Canadian market with a focus on healthier pasta options.
- 02The brand has invested $55 million in a production facility in London, Ontario.
- 03Felicia's pasta offers three times more fiber than typical gluten-free options.
- 04The brand aims to expand its retail presence across major Canadian grocery chains.
- 05Felicia has received industry recognition, winning the 2026 NEXTY Award for Best Gluten-Free Product.
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Felicia, Italy's #1 brand of healthy pasta, is making a significant entry into the Canadian market with an extensive retail expansion and a new production facility in London, Ontario. This facility, which represents a $55 million investment, will serve as Felicia's primary manufacturing hub in North America, producing up to 15,000 tonnes of pasta annually. Felicia aims to address the gap in the healthy pasta market, where options often fail to deliver on taste and texture. The brand's Organic Oat Penne has already gained recognition, winning the 2026 NEXTY Award for Best Gluten-Free Product. With a product lineup that includes seven SKUs made from sustainable ingredients, Felicia is poised to compete effectively in Canada's pasta aisle, catering to the growing demand for nutritious and flavorful pasta options.
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The establishment of Felicia's production facility in London, Ontario, is expected to create jobs and provide Canadian consumers with healthier pasta options that do not compromise on taste.
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