Paramount and UFC to Launch Expanded Rights Deal in Canada Starting 2027
Paramount And UFC Expand Rights Deal To Canada Beginning In 2027

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Paramount and the UFC are expanding their partnership to include 13 UFC numbered events in Canada beginning in 2027. Subscribers to Paramount+ will have access to these events without additional charges, enhancing the viewing experience for Canadian fans.
- 01The expanded deal includes 13 UFC numbered events, traditionally known as pay-per-views.
- 02UFC CEO Dana White emphasized the ease of access for Canadian fans to major fights.
- 03Rodrigo Mazón from Paramount+ highlighted the service's commitment to premium live sports.
- 04Paramount's initial rights deal with UFC was part of a $7.7 billion agreement across the U.S. and Latin America.
- 05Paramount+ has seen over 10 million households watch UFC programming, significantly increasing viewership compared to previous pay-per-view models.
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Paramount and the UFC have announced an expansion of their partnership to include 13 UFC numbered events in Canada, starting in 2027. This deal allows all subscribers of Paramount+ to access these events at no additional cost, making it easier for Canadian fans to enjoy significant UFC fights. UFC CEO Dana White expressed enthusiasm for the partnership, stating it will enhance the viewing experience for fans in Canada. Rodrigo Mazón, Paramount+’s head of direct-to-consumer in Latin America and Canada, noted that this expansion caters to a dedicated MMA audience while reinforcing Paramount+’s focus on premium live sports. The initial rights agreement was part of a broader $7.7 billion deal that also covers the U.S. and Latin America. Since the launch of UFC content on Paramount+, over 10 million households have engaged with more than 100 million hours of programming, demonstrating a substantial increase in viewership compared to the previous pay-per-view model used with ESPN. Details regarding the first events streaming on Paramount+ in Canada will be revealed later this year.
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The deal will provide Canadian fans with more accessible UFC content without additional costs, likely increasing viewership and engagement in MMA.
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