Paramount and the UFC have announced an expansion of their partnership to include 13 UFC numbered events in Canada, starting in 2027. This deal allows all subscribers of Paramount+ to access these events at no additional cost, making it easier for Canadian fans to enjoy significant UFC fights. UFC CEO Dana White expressed enthusiasm for the partnership, stating it will enhance the viewing experience for fans in Canada. Rodrigo Mazón, Paramount+’s head of direct-to-consumer in Latin America and Canada, noted that this expansion caters to a dedicated MMA audience while reinforcing Paramount+’s focus on premium live sports. The initial rights agreement was part of a broader $7.7 billion deal that also covers the U.S. and Latin America. Since the launch of UFC content on Paramount+, over 10 million households have engaged with more than 100 million hours of programming, demonstrating a substantial increase in viewership compared to the previous pay-per-view model used with ESPN. Details regarding the first events streaming on Paramount+ in Canada will be revealed later this year.