In his 133rd Mann Ki Baat broadcast, Prime Minister Narendra Modi highlighted the successful conservation efforts for the Great Indian Bustard (GIB), a critically endangered species. Once nearing extinction with fewer than 200 individuals remaining, the GIB is now recovering due to scientific interventions, including artificial insemination technology and dedicated breeding centers established in Rajasthan's Jaisalmer district. Modi referred to the GIB as the 'hallmark' of the desert and noted that understanding and respecting nature leads to positive outcomes. The Bustard Recovery Programme, initiated in 2016, is a collaborative effort involving the Rajasthan government, the Ministry of Environment, Forest and Climate Change, and the Abu Dhabi-based International Fund for Houbara Conservation. This program focuses on captive breeding and creating a sustainable environment for the future release of GIB into the wild. In 2022, 30 eggs were collected from the wild, resulting in 24 hatched chicks, with further success in 2023. Natural reproduction has also been observed in the Desert National Park, with officials recording 11 chicks this season, including three from natural mating, marking a significant milestone in the conservation of this rare bird.