Authorities in Puerto Vallarta, Mexico, are investigating a potential serial killer after the bodies of three women were found in similar conditions, raising alarm in this popular tourist destination. The victims, all believed to be in their 20s and 30s, were discovered in isolated areas, with reports indicating they had tattoos and were found partially undressed, which has led investigators to consider the possibility of a serial predator. The first body was located on May 10, followed by two more in the days that followed, with local reports suggesting that one of the victims may be 22-year-old Elizabeth Martinez, although this has not been officially confirmed. The police are currently reviewing CCTV footage and forensic evidence as part of their investigation. These gruesome discoveries come at a time when Puerto Vallarta is already grappling with a tarnished image due to previous cartel violence, particularly incidents involving the Jalisco New Generation Cartel earlier this year. This situation has led to travel advisories and flight suspensions by airlines, further complicating the city's reputation as a safe holiday destination.