Redington, an Indian IT goods distributor, has significantly ramped up its use of air freight to maintain product flow into the Middle East amid disruptions caused by the ongoing conflict in the Gulf region. According to V. S. Hariharan, managing director and group CEO, air freight rates have increased sharply since the U.S.-Israeli war on Iran began in late February, driven by higher fuel costs and disrupted sea shipments. The closure of the Strait of Hormuz has forced Redington to adapt its logistics, moving a larger portion of its products by air instead of sea. The company serves over 40 markets, including the United Arab Emirates and Saudi Arabia, with nearly half of its revenue coming from markets outside India, Singapore, and South Asia. Despite a decrease in demand in the UAE and Saudi Arabia due to supply constraints and cautious consumer spending, Redington projects a revenue increase of 10% to 15% in fiscal 2027, with profit growth expected to align with revenue gains. The company is also redistributing inventory across its warehouses to mitigate potential damage from the conflict and is arranging alternative insurance coverage after insurers withdrew war-risk coverage. Major vendors include Apple, which accounts for about a third of Redington's revenue, as well as Dell, Samsung, Lenovo, and HP.