In 2026, the iPhone 15 and Samsung Galaxy S24 continue to be prominent choices in the premium smartphone market, priced between Rs 50,000 and Rs 60,000. The iPhone 15 maintains its premium feel with a flat-edge aluminum design and Ceramic Shield protection. However, the Galaxy S24 has an advantage in display technology, featuring a 120Hz LTPO AMOLED panel with peak brightness of up to 2600 nits, compared to the iPhone's 60Hz panel. Performance-wise, both devices excel, with the iPhone 15 powered by the A16 Bionic chipset and the Galaxy S24 utilizing the Snapdragon 8 Gen 3. Notably, Samsung offers longer software support with seven major Android updates. Camera-wise, the iPhone 15 is superior for video recording, while the Galaxy S24 provides better zoom capabilities. Pricing is also a factor, with the iPhone 15 at Rs 59,900 and the Galaxy S24 at Rs 49,999, making the latter a more appealing option for value-seeking consumers.