In response to public backlash, Toronto is rethinking its ticketing strategy for the upcoming World Cup fan festival. Originally planned to charge $10 for admission, Mayor Olivia Chow has proposed that 80% of the tickets be free, allowing more than 15,000 general admission tickets to be distributed daily at no cost. Chow emphasized the importance of accessibility, stating, “fan fest should be free for general admission.” The festival is scheduled to take place from June 11 to July 19 at Fort York and The Bentway, with an expected attendance of tens of thousands. While a ticketing system will remain to manage crowds, Chow argues that it should not impose a financial barrier. The city plans to reserve 500 tickets daily for community organizations and is exploring private sponsorship to cover the festival's operational costs of approximately $9 million. Chow also highlighted that various free watch parties will be organized across Toronto to enhance community engagement during the World Cup.