A recent analysis by Broadband Genie reveals that nearly 4.8 million people in the UK are missing out on approximately £1.05 billion in broadband savings, which translates to an average of £220 per year per eligible household. These savings are available through social tariffs aimed at low-income households and those receiving benefits such as Universal Credit and Jobseeker's Allowance. However, only about 10% of eligible individuals are currently claiming these discounts. Alex Tofts, a broadband expert, emphasized that the application process is straightforward, requiring minimal documentation such as contact details and proof of benefits. He also encouraged those whose providers do not offer social tariffs to consider switching, as they may be able to exit their current contracts without penalties. Social tariffs can be as low as £12.50 monthly, providing the same level of service as regular broadband plans. Tofts called for broadband providers to enhance awareness of these options, noting that many do not adequately promote social tariffs on their websites.