NWSL Launches 'Summer of Soccer' to Leverage World Cup Excitement
NWSL's 'Summer of Soccer' push aims to tap into World Cup interest
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The National Women’s Soccer League (NWSL) has introduced its 'Summer of Soccer' initiative to engage fans during the men's World Cup. The campaign includes a league-branded bus tour across major U.S. cities, featuring community events and NWSL matches to capitalize on heightened soccer interest.
- 01The 'Summer of Soccer' initiative aims to integrate the NWSL into the buzz of the men's World Cup, featuring a bus tour across key U.S. cities.
- 02The campaign will include fan experiences, live content, and events in cities like Columbus, Kansas City, Denver, and New York.
- 03NWSL commissioner Jessica Berman emphasized the importance of the World Cup for attracting new audiences to the league.
- 04The tour will coincide with significant NWSL matches, including the Challenge Cup final on June 26.
- 05The initiative aims to create discoverability for the NWSL during a peak time for soccer in North America.
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The National Women’s Soccer League (NWSL) is set to launch its 'Summer of Soccer' initiative, strategically timed to coincide with the men's World Cup. This multi-week campaign will feature a league-branded bus tour that travels to various U.S. cities, including Columbus, Kansas City, Denver, Los Angeles, Seattle, and New York. The tour aims to engage fans through community events, live content, and NWSL matches, effectively embedding the league into the World Cup excitement. NWSL's chief marketing officer, Rachel Epstein, highlighted the opportunity to showcase the league during this significant soccer moment in North America. The campaign includes key events such as the Challenge Cup final and matches featuring prominent players like U.S. women's national team captain Lindsey Heaps. NWSL commissioner Jessica Berman noted the importance of using the World Cup to attract new audiences and emphasized the league's commitment to being visible during this pivotal time in soccer.
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The initiative aims to engage local communities and increase attendance at NWSL matches during the World Cup.
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