TMC and DMK Adjust Campaign Strategies Amid I-PAC Scrutiny
TMC, DMK Recalibrate Poll Campaign Strategy As I-PAC Comes Under Scanner
Ndtv
Image: Ndtv
As the Indian Political Action Committee (I-PAC) faces scrutiny, both the Trinamool Congress (TMC) in West Bengal and the Dravida Munnetra Kazhagam (DMK) in Tamil Nadu are shifting their campaign strategies. They are emphasizing internal resources to maintain momentum in the final stretch of their electoral campaigns.
- 01TMC and DMK are recalibrating their strategies to reduce reliance on I-PAC.
- 02Both parties are enhancing their internal campaign teams to ensure continuity.
- 03I-PAC's recent scrutiny has led to a cautious approach in campaign management.
- 04Key figures within I-PAC, such as Prateek Jain, remain influential despite challenges.
- 05Both parties are maintaining steady campaign activities while minimizing risks.
Advertisement
In-Article Ad
In light of the scrutiny surrounding the Indian Political Action Committee (I-PAC), the Trinamool Congress (TMC) in West Bengal and the Dravida Munnetra Kazhagam (DMK) in Tamil Nadu are recalibrating their electoral strategies. The TMC, which previously relied heavily on I-PAC for campaign management, has developed parallel internal teams to handle data, booth management, and voter outreach, especially since the 2021 Assembly elections. TMC sources indicate that while there is a dent in their reliance on I-PAC, alternative systems are now operational, and many I-PAC professionals continue to support the campaign remotely. Prateek Jain, a pivotal figure in the TMC's strategy, has played a significant role in shaping outreach efforts and campaign strategies, particularly for the upcoming 2024 Lok Sabha elections. Similarly, the DMK is also adjusting its approach, with its internal unit, known as PEN, taking on a more prominent role alongside I-PAC. Both parties aim to ensure that their campaigns remain unaffected by the ongoing scrutiny, maintaining steady ground activities while minimizing risks associated with their external partnerships.
Advertisement
In-Article Ad
The shift in campaign strategy may lead to more localized and tailored electoral outreach, potentially impacting voter engagement in both West Bengal and Tamil Nadu.
Advertisement
In-Article Ad
Reader Poll
Do you think political parties should rely more on internal teams than external consultancies for campaign strategies?
Connecting to poll...
More about Trinamool Congress

Akhilesh Yadav Joins Mahua Moitra's Critique of Yogi Adityanath's Historical Misattribution
Hindustan Times • Apr 21, 2026

TMC Dominates Poster Campaign Ahead of West Bengal Assembly Elections
Hindustan Times • Apr 21, 2026

West Bengal Election 2026: Key Challenges for Mamata Banerjee Amid BJP's Resurgence
News 18 • Apr 21, 2026
Read the original article
Visit the source for the complete story.

