Startup Founder Advocates for Investment in Support Roles Despite Zero Revenue
Rs 96 lakh spent yearly, 'zero revenue' made: Founder shares why it is a smart business decision and not a money mistake
The Economic TimesImage: The Economic Times
Pratham Jindal, founder of Praper in Chandigarh, India, spends ₹8 lakh monthly on support staff, arguing that their roles, although not directly revenue-generating, are essential for business growth. He emphasizes that investing in support roles can free up founders' time to focus on strategic growth rather than operational tasks.
- 01Pratham Jindal spends ₹96 lakh annually on employees who do not directly generate revenue.
- 02He categorizes roles into revenue-generating and support roles, the latter often overlooked by founders.
- 03Jindal realized that operational tasks consumed valuable time, prompting his hiring of support staff.
- 04He suggests tracking tasks to identify when support hiring is necessary, particularly if it consumes 8-10 hours weekly.
- 05Jindal now views the ₹8 lakh monthly expense as an investment in time and focus rather than a financial burden.
Advertisement
In-Article Ad
In a thought-provoking LinkedIn post, Pratham Jindal, the founder and CEO of Praper in Chandigarh, India, revealed his company's annual expenditure of ₹96 lakh (approximately $115,000 USD) on support staff who do not directly generate revenue. Jindal argues that these roles, including HR and administration, are crucial for the overall growth of the business, despite often being undervalued by startup founders. He explains that while revenue roles like sales and design are prioritized for their immediate return on investment, support roles are essential for enabling founders to focus on strategic growth.
After realizing that routine tasks such as payroll and vendor coordination were consuming significant time, Jindal developed a method to assess when support hiring is necessary. He advises founders to track their tasks and hire support staff when operational duties start to take up 8-10 hours a week. This shift in perspective has led him to view the monthly ₹8 lakh expense not as a burden but as an investment in his time and bandwidth, ultimately fostering a healthier work environment and promoting business success.
Advertisement
In-Article Ad
Advertisement
In-Article Ad
Reader Poll
Do you believe investing in support roles is essential for startup growth?
Connecting to poll...
Read the original article
Visit the source for the complete story.
