Krafton is intensifying its efforts in India's burgeoning game development landscape by expanding its Krafton India Gaming Incubator (KIGI). The third cohort of the program has welcomed four startups, including one focused on developing a PC game, which is a first for the incubator. Each participating studio will receive funding of up to $150,000 and mentorship from industry experts to enhance their game development and marketing strategies. Anuj Sahani, head of KIGI, highlighted that many startups operate with limited resources and often lack dedicated marketing teams. By taking over performance marketing, Krafton aims to address these challenges and help startups effectively identify their target markets. The initiative reflects Krafton's commitment to nurturing the Indian gaming ecosystem without taking equity stakes in the startups. Since the program's inception in 2023, 10 studios have been supported, with mixed results, including two achieving soft launches and others facing operational challenges.