Sykes Holiday Cottages has revealed that St Ives in Cornwall is the most sought-after staycation destination for 2026, outperforming other popular spots such as Brighton and Ambleside. This ranking reflects a broader trend in the UK travel market, where 53% of Britons intend to take their main holiday domestically, and 72% plan to travel within the UK. James Shaw, CEO of Sykes Holiday Cottages, highlighted the resilience of the staycation market, noting that younger travelers, particularly Gen Z, are shaping a shift towards shorter, more frequent breaks and off-peak travel. The appeal of local tourism remains strong, and the increasing use of digital tools, including artificial intelligence, is transforming how trips are organized. The top ten destinations for UK staycations include St Ives, Bamburgh in Northumberland, Ambleside and Grasmere in the Lake District, Robin Hood's Bay in North Yorkshire, Brighton in East Sussex, Lyme Regis in Dorset, Bakewell in the Peak District, Salcombe in Devon, and Bourton-on-the-Water in the Cotswolds.