St Ives Named Most Popular Staycation Destination in the UK for 2026
Sykes Holiday Cottages confirms UK's most popular seaside town for 2026 staycations

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Sykes Holiday Cottages has ranked St Ives, Cornwall, as the UK's top staycation destination for 2026, surpassing other popular locations. The trend shows a growing preference for domestic travel, particularly among younger generations.
- 01St Ives, Cornwall, is the most popular staycation destination in the UK for 2026 according to Sykes Holiday Cottages.
- 02The ranking includes other notable locations like Brighton, Salcombe, and Ambleside.
- 0353% of Brits plan to take their main holiday in the UK, with 72% confirming trips within the country.
- 04Younger generations, especially Gen Z, are influencing travel trends towards shorter, experience-led breaks.
- 05Digital tools, including AI, are changing how trips are planned and booked.
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Sykes Holiday Cottages has revealed that St Ives in Cornwall is the most sought-after staycation destination for 2026, outperforming other popular spots such as Brighton and Ambleside. This ranking reflects a broader trend in the UK travel market, where 53% of Britons intend to take their main holiday domestically, and 72% plan to travel within the UK. James Shaw, CEO of Sykes Holiday Cottages, highlighted the resilience of the staycation market, noting that younger travelers, particularly Gen Z, are shaping a shift towards shorter, more frequent breaks and off-peak travel. The appeal of local tourism remains strong, and the increasing use of digital tools, including artificial intelligence, is transforming how trips are organized. The top ten destinations for UK staycations include St Ives, Bamburgh in Northumberland, Ambleside and Grasmere in the Lake District, Robin Hood's Bay in North Yorkshire, Brighton in East Sussex, Lyme Regis in Dorset, Bakewell in the Peak District, Salcombe in Devon, and Bourton-on-the-Water in the Cotswolds.
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The popularity of St Ives as a staycation destination could boost local tourism and economy in Cornwall.
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