Ather Energy's Rizta Achieves 300,000 Sales in Just Two Years
Ather Energy's Rizta records 3 lakh-unit sales milestone within 2 years of launch
Business Standard
Image: Business Standard
Ather Energy's Rizta, launched in April 2024, has reached 300,000 unit sales within two years, becoming the company's top-selling family scooter. This growth reflects increasing demand for electric family scooters, particularly in Southern and Middle India, where it has significantly boosted Ather's market share.
- 01Rizta reached 300,000 unit sales in two years since its launch.
- 02The scooter was introduced in April 2024 as Ather's first family scooter.
- 03Sales surged from 200,000 to 300,000 units in just five months.
- 04Rizta has expanded Ather's market share in Middle India by 4X.
- 05In FY '26, Rizta accounted for 76% of Ather's product portfolio.
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Ather Energy's Rizta has achieved a remarkable 300,000 unit sales milestone within just two years of its launch in April 2024. Initially introduced as Ather's first family scooter, the Rizta has become a critical driver of sales, significantly contributing to the company's growth. It reached the 200,000 sales mark in December 2025 and added another 100,000 units within five months, indicating a robust demand for family-oriented electric scooters. Ravneet Singh Phokela, Chief Business Officer at Ather Energy, highlighted that the Rizta has resonated well with families across India, helping Ather secure a leadership position in FY '26 in Southern India. Furthermore, the scooter has expanded Ather's market share in Middle India—covering states like Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, and Odisha—by 4X since its launch. In FY '26, the Rizta constituted approximately 76% of Ather's overall portfolio, underscoring its importance to the company's growth strategy.
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The success of the Rizta is likely to lead to increased availability of family electric scooters, potentially influencing consumer choices and contributing to a shift towards electric mobility.
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