North America has embraced soccer like never before, with the upcoming 2026 FIFA World Cup expected to further accelerate this trend. Iconic venues like Miami's Nu Stadium, home to Lionel Messi, symbolize this growth. According to research from Ampere Analysis, soccer has become the third most popular sport in the U.S., surpassing baseball, with 15% of fans identifying it as their favorite sport. The financial landscape is also changing, with FIFA projecting $11 billion in revenue from the World Cup. Soccer media rights spending has surpassed that of baseball, reflecting the wealthier demographics of soccer fans. Attendance at Major League Soccer (MLS) matches has soared, with 12.1 million fans attending games in the 2024 season. The roots of this surge can be traced back to the 1994 World Cup, which laid the foundation for a thriving domestic league and increased interest in the sport across generations. Today, U.S. broadcast rights for the World Cup have nearly doubled since 2022, highlighting the country's growing commitment to soccer.