Reel Cinema, operating in Rochdale and Chorley, England, has sparked anger among customers by enforcing a new policy that prohibits bringing outside food and drinks into its venues. This change, which took effect in December 2025, aims to maintain the cleanliness and condition of cinema screens and provide a consistent experience for all patrons. However, many families are finding the policy harsh, especially during school holidays when cinema outings are popular. One mother recounted how her son had to surrender his chocolate at the Chorley cinema, highlighting the financial burden of purchasing expensive snacks on-site. Customers have taken to social media to voice their dissatisfaction, with some noting that the ticket prices combined with high concession costs make outings unaffordable. Reel Cinema stated that the policy aligns with practices of many UK cinema operators, particularly smaller chains, and aims to simplify enforcement. They also mentioned that while they understand the cost pressures on families, they offer various value options, including screenings starting at £4.99. The cinema chain encourages customers to provide feedback if they feel the policy is enforced insensitively.