Social media platforms, once vibrant spaces for personal interaction, are increasingly dominated by professionally produced content, transforming into entertainment hubs. Users like Aurélia, who once engaged with friends, now find their feeds filled with videos and ads tailored to their interests. This shift is particularly evident among younger users; for instance, Kylian, a 16-year-old, prefers watching videos from unknown creators on TikTok and YouTube rather than interacting with friends. Reports indicate that 49% of social media users in France are only occasionally active, while in the UK, active posting has dropped from 61% to 49% year-on-year. The trend is even more pronounced among Gen Z, with only 18% actively posting compared to 74% who consume content passively. As platforms prioritize ad revenue—expected to reach $317 billion globally by 2026—users are left questioning the essence of social media. While some features allow users to prioritize content from friends, most opt for the algorithm-driven entertainment, raising concerns about the future of genuine social interaction online.