The Uttar Pradesh Real Estate Regulatory Authority (UP RERA) has issued a public advisory warning homebuyers about misleading schemes that promise 'assured returns' and 'fixed rental income' before possession. The authority clarified that these offers lack legal validity unless they are explicitly included in RERA-compliant agreements. UP RERA has observed that some promoters are enticing buyers with various schemes, including subvention plans and attractive freebies like cars and gold coins. These promotional tactics are deemed unenforceable without proper legal backing. The authority emphasized that misleading advertisements and false commitments violate regulatory norms, which can lead to penalties for promoters. Buyers are advised to invest only in projects registered with UP RERA, verify project details on the official website, and ensure that agreements comply with prescribed formats. The authority is committed to monitoring the sector to protect buyers' interests and will take strict action against violators. Sanjay Bhoosreddy, chairman of UP RERA, urged homebuyers to remain vigilant and make informed decisions to safeguard their investments.