Spotify Launches 'Reserved' Program for Superfans to Secure Concert Tickets
New Spotify program lets superfans beat the bots to concert tickets
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Spotify is introducing a new ticketing feature called 'Reserved' for its Premium subscribers in the U.S., allowing dedicated fans to buy concert tickets before they go on sale to the public. This initiative aims to combat bots and scalpers by reserving tickets for top fans based on their engagement with artists on the platform.
- 01The 'Reserved' program is designed for Spotify Premium subscribers in the U.S. to access concert tickets before public sales.
- 02Eligibility for the program is determined by user engagement, including streaming activity and interactions with artists.
- 03Spotify plans to verify user activity to ensure tickets are sold to genuine fans, not bots.
- 04'Reserved' tickets will be available for a limited time, with fans receiving notifications about their eligibility.
- 05Spotify has already facilitated over $1.5 billion in ticket sales through its concert-related features.
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Spotify is set to launch its 'Reserved' program, aimed at helping dedicated fans secure concert tickets before they are released to the general public. This initiative, available to eligible Spotify Premium subscribers in the U.S., will allow fans to purchase tickets set aside for them based on their engagement with artists on the platform. The program is designed to combat the challenges posed by bots and scalpers, rewarding listeners who actively support their favorite musicians. Under this system, Spotify will hold two tickets for the most engaged fans, who will be notified via email and in-app alerts about their eligibility. The tickets will be available for purchase through third-party ticketing partners during a limited access window. Initially launching this summer with select tours, the program will expand to more artists and concerts over time. Spotify's move into ticketing reflects its ongoing commitment to enhancing live music experiences, having already generated over $1.5 billion in ticket sales through its concert-related initiatives.
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This program could significantly enhance the concert-going experience for dedicated fans by providing them with better access to tickets, while also potentially reducing scalping.
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