Brighton is set to implement new driving regulations this summer to tackle anti-social parking by introducing a red route on Western Road, replacing existing double yellow lines. The new rules will prohibit stopping on the red lines for any reason, including parking, unloading, or dropping off passengers, with violators facing fines of up to £70. This penalty can be reduced to £35 if paid within two weeks. The changes aim to alleviate congestion, enhance pedestrian safety, and improve bus reliability. The enforcement will be conducted by traffic wardens and monitored through CCTV. A recent public consultation indicated that around 50% of respondents believed the red route would enhance safety. Additionally, ten loading bays will be created to support local businesses. Exceptions to the stopping ban include Blue Badge holders, licensed taxis, and emergency services. Councillor Trevor Muten emphasized the need for these changes to maintain a clear, safe, and efficient road in one of Brighton's busiest shopping areas.