In a significant move to enhance passenger trust, the Maharashtra State Road Transport Corporation (MSRTC) is implementing a culture reset across its fleet. The initiative encourages drivers and conductors to transition from operational roles to frontline service providers, focusing on cleanliness, punctuality, and respectful interactions with passengers. Transport Minister Pratap Sarnaik highlighted that while the number of buses has increased, passenger numbers and revenue have not kept pace. To address this, the campaign promotes a shared responsibility for cleanliness and order among passengers. Additionally, drivers will now introduce themselves and outline routes before departures, fostering a more connected travel experience. Bollywood couple Riteish Deshmukh and Genelia Deshmukh have been appointed as brand ambassadors for the next five years, tasked with promoting road safety and a modern image for MSRTC's iconic Lal Dabba buses. The overarching goal is to create a system where passengers feel respected and valued, ultimately restoring their confidence in MSRTC's services.