Congress Utilizes AI-Generated Campaign Videos for Upcoming Local Elections in Gujarat
Bulldozer, bridge, water tank, but all ‘talk’: Congress turns to AI for poll campaign
The Indian Express
Image: The Indian Express
The Congress party in Gujarat is leveraging artificial intelligence to create 20 animated videos addressing local issues for the upcoming general elections to local bodies. The campaign aims to counter the ruling BJP's narratives by highlighting incidents like the Morbi bridge collapse and food adulteration, though party leaders express uncertainty about its effectiveness in swaying voters.
- 01Congress has produced 20 AI-generated videos to highlight local issues.
- 02The campaign counters BJP's achievements by focusing on infrastructural failures.
- 03Key incidents highlighted include the Morbi bridge collapse and food adulteration.
- 04Party leaders are uncertain if this strategy will translate into votes.
- 05The campaign emphasizes social media engagement over traditional campaigning.
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In preparation for the upcoming local body elections in Gujarat, the Congress party has developed 20 AI-generated videos to draw attention to pressing local issues such as infrastructural failures and health hazards. One notable video features a talking bulldozer, criticizing the ruling Bharatiya Janata Party (BJP) for using demolitions as a political tool. This initiative is designed to counter the BJP's 'Dada no bulldozer' campaign, which promotes demolitions of illegal properties as achievements. Congress aims to resonate with voters by focusing on incidents like the Morbi bridge collapse that resulted in 135 deaths in 2022 and the Rajkot TRP game zone fire that killed 27 people in 2024. Despite these efforts, some party leaders express doubts about whether such digital strategies will effectively convert into votes, given the BJP's long-standing dominance in local governance. The Congress's approach, as articulated by social media department chairman Bhuman Bhatt, involves highlighting both the failures of the current government and the party's commitments, aiming to engage voters through social media rather than traditional campaigning methods. Political strategist Kunal Shah emphasized the innovative nature of this campaign, which utilizes 10-15 second videos to express voter sentiment without employing deepfake technology.
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This campaign aims to inform and engage voters about local governance issues, potentially influencing their voting decisions in the upcoming elections.
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