Victory Live Partners with Minor League Baseball for Enhanced Ticket Distribution
Victory Live Named Preferred Secondary Ticketing Services Partner of Minor League Baseball
Image: Benzinga
Victory Live has entered a multi-year partnership with Minor League Baseball (MiLB) and Diamond Baseball Holdings (DBH) to modernize ticket distribution across select clubs. This collaboration aims to enhance fan engagement and streamline ticket sales through various marketplaces.
- 01Victory Live will power ticket distribution for select Diamond Baseball Holdings clubs, enabling sales across platforms like Ticketmaster and StubHub.
- 02The partnership aims to improve ticket accessibility and reduce unsold inventory, enhancing the fan experience at MiLB ballparks.
- 03Victory Live's platform offers real-time insights into ticket demand and pricing trends, facilitating data-driven decision-making for teams.
- 04Minor League Baseball comprises 120 teams across four classification levels, providing affordable family-friendly entertainment.
- 05The collaboration is expected to drive attendance and long-term growth for MiLB clubs.
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Victory Live has announced a multi-year partnership with Minor League Baseball (MiLB) and Diamond Baseball Holdings (DBH) to enhance ticket distribution strategies across selected clubs. This collaboration aims to modernize how tickets are sold, allowing teams to reach new audiences and improve efficiency in ticket sales. Victory Live's technology will enable DBH clubs to distribute ticket inventory across major marketplaces, including Ticketmaster, StubHub, and SeatGeek, while also utilizing their proprietary network. Kate Howard, Chief Revenue Officer at Victory Live, emphasized the goal of creating a more connected ticketing marketplace to expand reach and sell more tickets. Justin Gurney, VP of Ticketing at DBH, noted that this approach will facilitate easier connections between fans and clubs, enhancing the overall experience at MiLB ballparks. The partnership is seen as a significant step in supporting MiLB's growth and attendance efforts.
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The partnership is expected to enhance fan engagement and attendance at MiLB games, benefiting local communities.
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