A recent report from the Association of Zoos and Aquariums, the International Fund for Animal Welfare, and the World Wildlife Fund has uncovered a troubling trend: over 1,600 live primates listed for sale on popular U.S. social media platforms, including Facebook, Instagram, TikTok, and YouTube, within a six-week period in mid-2025. The listings feature 12 different species, such as macaques and marmosets, with prices ranging from $250 to $6,500. Sellers often circumvent platform bans by presenting these transactions as 'rehoming' or 'adoption' efforts. Alarmingly, many of the advertised primates are infants, typically taken from their mothers in the wild, leading to severe trauma or even death during smuggling operations. This illegal trade contributes to the alarming statistic that 60% of primate species are threatened with extinction. Although platforms like TikTok and Google have stated they prohibit wildlife trafficking, experts warn that this accessible online market exacerbates animal cruelty, biodiversity loss, and the risk of zoonotic diseases. The report calls for the enactment of the Captive Primate Safety Act, urging social media companies to enhance their content policies and enforcement mechanisms to combat this growing digital wildlife trade.