Flipkart is revamping its Shopsy platform to strengthen its foothold in the competitive value-commerce market, where it faces challenges from Meesho and Amazon Bazaar. Balaji Thiagarajan, Flipkart's chief technology and product officer, emphasized the company's extensive reach across smaller markets, claiming that quick commerce platforms have not yet matched its scale. Shopsy, which has over 450 million app downloads, aims to attract price-sensitive shoppers and small sellers. Meesho currently dominates the segment with over 250 million annual transacting users and a zero-commission model. Amazon's Bazaar has also entered the fray, offering low-priced items and zero referral fees for products priced under ₹1,000. The revamped Shopsy app will feature personalized feeds and gamified elements to engage users who may not have a specific shopping intent. Since its launch in 2021, Shopsy has seen multiple leadership changes, and the current strategy focuses on building trust and encouraging value-conscious users to engage in digital commerce.