In the face of the SUV surge in India's automotive market, luxury sedans have shown remarkable resilience, capturing 28.4% of luxury vehicle sales in 2026, as per JATO Dynamics. This contrasts sharply with the 8.3% share of sedans in the mass market. Luxury brands like Mercedes-Benz, Audi, and BMW report that sedans account for about 40% of their sales, highlighting the segment's enduring appeal. Factors such as superior rear-seat comfort, driving dynamics, and executive appeal are key drivers for this loyalty among premium buyers. Despite a noticeable decline in sedan sales from 40.6% in 2020, the segment remains crucial for luxury carmakers, who are committed to expanding their sedan offerings. The shift towards SUVs has not diminished the importance of sedans, which are seen as ideal for chauffeur-driven clients and self-drive enthusiasts alike. As the market evolves, manufacturers are adapting by introducing new powertrains and electric models, ensuring that sedans remain a significant part of their portfolios.