Eli Manning's Firm Acquires RCX to Boost Youth Sports Participation
Eli Manning's private equity firm acquires licensing company for NFL Flag in bet on youth sports
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Eli Manning's private equity firm, Brand Velocity Capital, has acquired RCX, the youth sports operating partner for major leagues including the NFL and NBA. Manning advocates for flag football as a sanctioned high school sport, despite a recent proposal by Democratic congressmen to limit private equity investments in youth sports.
- 01Brand Velocity Capital, led by Eli Manning, is acquiring RCX, which manages youth sports partnerships for several major leagues.
- 02RCX serves as the operating partner for the NFL, NBA, WNBA, MLS, NHL, and MLB in youth sports.
- 03Manning supports flag football's recognition as a high school varsity sport for both genders.
- 04A proposed bill by Democratic congressmen aims to restrict private equity investments in youth sports.
- 05Manning's acquisition aligns with his commitment to promoting youth participation in sports.
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Eli Manning's private equity firm, Brand Velocity Capital, is set to acquire RCX, which operates youth sports partnerships for prominent leagues such as the NFL, NBA, and MLB. Manning has been a strong advocate for flag football, expressing his desire for it to be recognized as a high school varsity sport for both boys and girls. This acquisition comes amidst discussions in Congress, where a group of Democratic lawmakers recently introduced a bill aimed at banning certain private equity firms from investing in youth sports. Manning's involvement reflects his commitment to enhancing youth sports opportunities.
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The acquisition is expected to enhance youth sports programs, particularly flag football, across various regions.
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