Alaya By Stage3 Secures Seed Funding to Enhance AI Integration in Ethnic Wear Market
Alaya By Stage3 raises seed funding to scale AI-led expansion in India’s ethnic wear market
The Economic TimesImage: The Economic Times
Alaya By Stage3, an Indian ethnic wear brand based in Gurugram, has raised an undisclosed seed funding round led by LC Nueva AIF. The investment aims to enhance operational capacity, strengthen the supply chain, and integrate AI into various business processes, with a target of achieving ₹50 crore (approximately $6 million USD) in annual recurring revenue within two years.
- 01Alaya By Stage3 raised seed funding to expand operations and integrate AI.
- 02The brand aims to reach ₹50 crore in annual recurring revenue within two years.
- 03Funding will enhance warehousing, inventory, and supply chain capabilities.
- 04AI will play a central role in improving efficiency and decision-making.
- 05The company has diversified its product line to include children's ethnic wear.
Advertisement
In-Article Ad
Alaya By Stage3, a Gurugram-based ethnic wear brand, has announced the successful closure of a seed funding round led by LC Nueva AIF, with participation from a Delhi-based high-net-worth individual. The amount raised remains undisclosed, but the funds will be directed towards expanding operational capacity, enhancing supply chain efficiency, and integrating artificial intelligence (AI) across various business functions. The brand aims to achieve an annual recurring revenue (ARR) of ₹50 crore (approximately $6 million USD) within the next two years, up from its current target of ₹20 crore (approximately $2.4 million USD). Co-founder and CEO Himanshi Kamra emphasized the need for deeper inventory and robust backend infrastructure to sustain growth, especially during peak festive seasons. The company plans to utilize AI for demand forecasting, inventory planning, and marketing, aiming to streamline operations and reduce costs. Additionally, Alaya By Stage3 has expanded its product offerings to include a children's ethnic wear line, Alaya Kids, and is now serving customers in five international markets. Despite facing competition from unorganized players and established brands, the company believes its digital-first approach and innovative design sensibility will provide a competitive edge.
Advertisement
In-Article Ad
The funding will enhance Alaya By Stage3's operational capabilities, potentially leading to more job opportunities and improved product availability in the ethnic wear market.
Advertisement
In-Article Ad
Reader Poll
Do you believe AI will significantly improve efficiency in the fashion industry?
Connecting to poll...
Read the original article
Visit the source for the complete story.


