Alaya By Stage3, a Gurugram-based ethnic wear brand, has announced the successful closure of a seed funding round led by LC Nueva AIF, with participation from a Delhi-based high-net-worth individual. The amount raised remains undisclosed, but the funds will be directed towards expanding operational capacity, enhancing supply chain efficiency, and integrating artificial intelligence (AI) across various business functions. The brand aims to achieve an annual recurring revenue (ARR) of ₹50 crore (approximately $6 million USD) within the next two years, up from its current target of ₹20 crore (approximately $2.4 million USD). Co-founder and CEO Himanshi Kamra emphasized the need for deeper inventory and robust backend infrastructure to sustain growth, especially during peak festive seasons. The company plans to utilize AI for demand forecasting, inventory planning, and marketing, aiming to streamline operations and reduce costs. Additionally, Alaya By Stage3 has expanded its product offerings to include a children's ethnic wear line, Alaya Kids, and is now serving customers in five international markets. Despite facing competition from unorganized players and established brands, the company believes its digital-first approach and innovative design sensibility will provide a competitive edge.