Brooks Koepka and Jena Sims became a focal point during the 2026 Masters when Sims faced backlash for her crop-top outfit, which some deemed too revealing for Augusta National's traditional standards. Instead of reacting negatively, Koepka provided calm reassurance, stating, 'What the heck? I think that's totally fine.' This response not only alleviated Sims' concerns about distracting him during a critical tournament but also highlighted their supportive relationship. The couple, who began dating around the 2015 Masters and married in 2022, have a running joke about avoiding distractions during Masters week. Koepka's commitment to supporting Sims extends beyond this incident; he adjusted his golf schedule to help her prepare for the 2024 Sports Illustrated Swimsuit shoot. His reaction to the outfit controversy aligns with his overall mindset in golf, where he prioritizes focus over external noise, as demonstrated by his past statement, 'I think I'm more focused than anybody out there.' This incident reveals a more relatable side of Koepka, contrasting with his intense golfing persona.