Amazon has released its first Trustworthy Shopping Experience Report, detailing its efforts to combat counterfeiting and fraud within its global marketplace. Since 2020, the company has targeted over 32,000 bad actors through lawsuits and criminal referrals across 14 countries. In 2025, Amazon seized more than 15 million counterfeit products and worked with partners to intercept stolen goods linked to organized retail crime. The report highlights the importance of artificial intelligence in early fraud detection, with systems blocking counterfeit listings before brand owners reported issues. Additionally, Amazon has implemented a verification process for new sellers and shut down over 100 websites associated with review fraud. The company increased phishing URL takedowns by more than 10% and prevented millions of scam calls impersonating Amazon. With over 2.7 billion product units verified through its Transparency programme, Amazon continues to invest in technology and enforcement to maintain a safe shopping environment.