The 27th PHOTO & IMAGE SHANGHAI (P&I 2026) is set to take place from July 23 to 26 at the Shanghai World Expo Exhibition & Convention Center, under the theme 'Beyond the Lens, Imaging the Future.' This year's event will showcase over 300 exhibitors and nearly 500 brands across 60,000 square meters, highlighting advancements in photography, video production, and AI-powered imaging technologies. P&I 2026 aims to connect imaging professionals, creators, and technology innovators, offering a platform for industry exchange and collaboration. The exhibition will feature a wide array of products, including cameras, lighting systems, and generative imaging tools, along with themed exhibitions focusing on wedding photography, travel photography, and commercial content production. With pre-registrations up by 18.5% from last year, the event is expected to attract photography enthusiasts and professionals from around the globe. Various activities, including workshops, lectures, and interactive experiences, will enrich the event, making it a key gathering for the imaging industry.