ETS (Educational Testing Service) has announced key leadership appointments to enhance its presence in the South Asian market for the TOEFL (Test of English as a Foreign Language) and GRE (Graduate Record Examinations). Karan Lalit has been appointed as Executive Director for South Asia, bringing extensive experience in international education and institutional partnerships. Pallavi Gupta joins as Director of Marketing, with a strong background in brand transformation and digital marketing from various leading technology and lifestyle companies. These appointments reflect ETS's commitment to adapting to the evolving study-abroad landscape, characterized by shifting student preferences and an emphasis on employability. The organization aims to reposition its TOEFL strategy to better meet the needs of students, focusing on accessibility and real-world outcomes. According to Omar Chihane, Global General Manager for TOEFL at ETS, South Asia is a dynamic market with increasing demand for globally recognized assessments. Lalit emphasized the importance of strengthening institutional partnerships and expanding student access to ensure the relevance of TOEFL and GRE assessments in this high-potential region.